Social Media | History, Friends, News and your Business.

Social media refers to websites and applications that enable users to create and share content or to participate in social networking. Social media is a digital technology that facilitates the sharing of text and multimedia through virtual networks and communities. More than 4.7 billion people around the world use social media. Some examples of social media platforms include Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok, and YouTube.

How does  Social Media work?

Social media is any digital technology that allows users to instantly generate and share information with the public. Social media includes a wide variety of websites and apps. Some, such as Twitter, are focused on sharing links and brief written messages. Others, like Instagram and TikTok, are designed for sharing photos and videos. The best explanation for social media is that it’s word of mouth on steroids, and people are sharing more than words. They also share ideas, pictures, video, and audio: Content. Then other users share that content — in turn, through personal connections — at an unprecedented rate.

 History of Social Media:

Many people like to link the history of social media to the growth in communications technology that has been occurring since the end of the 19th century. A common starting point is Samuel Morse’s first telegraph, which he sent in 1844 between Washington, D.C. and Baltimore. Nevertheless, social media sites became popular in the early 21st century. Social networks such as Friendster and MySpace emerged that allowed family members, friends, and acquaintances to connect online. Since then, social media has evolved from direct electronic information exchange to virtual gathering place to retail platform to vital 21st-century marketing tool.

What are some popular Social Media platforms?

 Here are some popular social media platforms:

• Facebook
• Twitter
• Instagram
• LinkedIn
• Snapchat
• TikTok
• YouTube

Old friends and social media:

Social media also lets you reach out to old friends with whom you’ve lost touch with over time in a way that was never possible before. Chances are good your old friend has a profile on one of the major social networks, and they will probably be excited to hear from you! 

Communication experience on social media:

Social media has become an important tool for communication in today's world. It has allowed people to connect with others from all over the world and share their thoughts and ideas. Social media platforms have different features that define the social experience. For example, the TikTok experience is wildly different from the YouTube or Twitter experience, yet they all serve important purposes for reaching out to others . 

According to a survey conducted by Pew Research Center, roughly two-thirds of teens say social networking sites help teens at least some to interact with people from different backgrounds (69%), while a similar share credits social media with helping teens find different points of view (67%) or helping teens show their support for causes or issues (66%) .

News Alert with Social Media:

Social media has become an important tool for news alerts. Many news organizations use social media to share breaking news stories and updates. Social media platforms like Twitter have become a popular way for people to get their news quickly and easily .

Old memories on social media:

Social media platforms like Facebook have features that allow users to look back on their old posts and memories . Social media metrics such as Facebook “likes” can negatively impact how people feel about certain memories, especially if these memories are shared without getting many likes . You can also add old photos to your social media stories .

Social Media and Businesses:

Social media has become an integral part of businesses today. It provides a fast, inexpensive, and effective way to reach almost half the world’s population. Here are some ways social media can impact businesses at every stage of the customer journey :

• Social media transforms customer service.
• Social media helps businesses build brand awareness.
• Social media helps businesses increase website traffic and search ranking.
• Social media helps businesses generate leads and boost conversions.
• Social media helps businesses increase sales and revenue.
• Social media helps businesses gain valuable customer insights.
• Social media helps businesses provide better customer experiences.